Becoming a model of energy efficiency is part of a wider corporate strategy.
Three years ago, software provider SAP was informed by one of its customers, a large European telecommunications company, that their business relationship would cease unless SAP produced a report detailing its energy use and greenhouse-gas footprint. A growing number of companies headquartered in Europe, as SAP is, were producing such documents along with their traditional annual reports. "It went from a nice-to-have to a must-have," says Rami Branitzky, the managing director of SAP Labs North America.
Three years ago, software provider SAP was informed by one of its customers, a large European telecommunications company, that their business relationship would cease unless SAP produced a report detailing its energy use and greenhouse-gas footprint. A growing number of companies headquartered in Europe, as SAP is, were producing such documents along with their traditional annual reports. "It went from a nice-to-have to a must-have," says Rami Branitzky, the managing director of SAP Labs North America.
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